Help users while increasing transactions
An in-app communication type that informs user about extensions while increasing transactions.
TL;DR
In-app communication which informed users about extensions that increased transactions as well as awareness of our offering. UX/UI Design. Interaction Design. Conversion
Employer
Visma
Year
2018
We discovered that many Visma eAccounting customers don’t know what kind of apps and extensions Visma are offering, that can be used with their favourite ERP system aka. Visma eAccounting. So, as part of our mission to realize entrepreneurship for our users, we see it as our duty to make them aware of what they can do to take their business to the next level. One of those things could be to use extensions that automate certain activities of their business. Our attempt for this was to create non-intrusive in-app communication that informs them about the extensions that could help them while maintaining our internal goals of increasing conversions.
Creating non-intrusive messages that eventually create more transactions has been an ongoing discussion even before I joined the company, this project has been my take on this which turned out to be a rather successful attempt.
Around 15 concepts were created and two of them were selected for A/B testing that got sent out through UsabilityHub. After some tweaks based on the feedback received, the bubble was ready to be implemented and released. The first extension that was lucky enough to be the pilot module for this new type of communication was AutoInvoice. A service that sends your invoices through Visma eAccounting electronically, an easier way to handle invoices while keeping it eco-friendly.
It all started when….
In the right context, the bubble asks the users if they want to skip paper invoices and send them electronically.
The impact
Created a completely new in-app communication type for the product Visma eAccounting and coined a new internal term, the bubble that promotes beneficial extensions for the customers that are contextually correct, meaning, they are shown on the right and the right time thus also creating a domino effect consisting of increasing awareness about the extension, increasing activation as well as transactions done with the help of the extension —> sales goes up. So far, the bubble has shown better numbers than other sales channels for extensions.
This was launched in December 2018. February 2019 numbers for those interested:
To put it in perspective:
